Christian Gilbert
Journalism
14 April 2014
An
Uphill Battle
To
review a column example I choose a column from the Game Informer magazine by
Matt Helgeson. He wrote his column on how the Xbox One has an uphill battle to
reach the PS4 level. Its an opinion piece by the author which seems to embody
the style of the writer. Matt begins his column by discussing the past success
of the Xbox 360. He gives some information on the Xbox’s past with units sold
and how it advanced past PS3. He gave important facts so that the reader could
understand his topic.
After
he gives the information out, he shares how the current market leans toward the
PS4 in most regions and is unlikely to change. He backs it with more
information, which is nice, but not required for a column. He then moves into
what he feels may start to catch Microsoft back up with Sony. First things he
states is the Xbox One exclusive title Titanfall, which is living up to the hype.
Helgeson believes that Titanfall may be able to bring the Xbox sales up. Along
with building a superb shooter, which he calls the “bread-and-butter” of Xbox
gamers, he also comments on an upcoming Halo game and securing the Gears of War
franchise. Matt claims that with these titles, Xbox may have a shot to catch up
to the already ahead PS4.
Matt
discusses why the Xbox had such a lead for the 360, being out a year before the
more expensive PS3 was released, but this time around, Sony made sure to avoid
those pitfalls. Sony and Microsoft both released their consoles at the same
time, Sony actually being a week ahead and at lower price. Sony has secured the
lead this time around and it seems to have paid off.
Matt’s
game plan for Microsoft is a price drop, improved software and much better
marketing. Sony is leading in sales in all markets, even in North America which
belonged to Xbox last generation. Helgeson believes that Microsoft can overtake
Sony but not without a lot of work, not an easy task. Matt began the column
with some information for the reader and then discussed how and why he believes
Xbox is failing this time around. He then discusses how they should proceed if
they wish to surpass their opponents in sales. All in all, it was not a perfect
column but it does give the author flare
and thoughts and therefore is a passable example.
